Tag Archives: amazon

The GENIUS that is Amazon.com


Amazon keeps finding new ways to get us to spend money by making it FUN, and nearly painless.  Amazon takes the instant-gratification ball and runs with it every time.  The very first time I bought an ebook on my second generation Kindle I was like a kid on Christmas morning.  “How cool is this?” I thought — press a button and get a book…immediately!  I was hooked.  Last week my newest Kindle Fire HDX arrived, my third Kindle — a gift I chose, but paid for by Ed (now Amazon has me spending other people’s money, in addition to my own).  Then there’s Kindle Unlimited, and Amazon Prime, and, and, and…

I believe that technological conveniences feed laziness and make people dependent and soft, but if a techno-gadget is involved I’m easily won over.  Gadgets and technology fascinate me.  I find this new Amazon Dash Button thingy cool, a little ridiculous and guilt-inducing, but so cool (I don’t need it, but I want it).  People love pushing buttons, and Amazon knows it.  People love and will pay for convenience, and Amazon knows it.  It’s satisfying to push a button and know that something fun/cool/convenient will happen as a result.  The new Amazon Dash Button is like having your own push-button genie in a bottle, except that you have to pay.

I would like to say that I am a grownup and will not give in to this new technological silliness, but if the day ever comes when pushing a button means that in 15 minutes a drone will show up at my door with a package?  SHUT UP AND TAKE MY MONEY!

Amazon Dash Button